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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Lopes, R. & Loureiro, S. (2015). Adversity in relationships: The Research Evidence. In Ming Lin and Len Tiu Wright  (Ed.), Proceedings of 10th Global Brand Conference of the Academy of Marketing. Turku
Export Reference (IEEE) 
R. A. Lopes and S. M. Loureiro,  "Adversity in relationships: The Research Evidence", in Proc. of 10th Global Brand Conf. of the Academy of Marketing, Ming Lin and Len Tiu Wright , Ed., Turku, 2015
Export BibTeX 
@inproceedings{lopes2015_1764935042149,
	author = "Lopes, R. and Loureiro, S.",
	title = "Adversity in relationships: The Research Evidence",
	booktitle = "Proceedings of 10th Global Brand Conference of the Academy of Marketing",
	year = "2015",
	editor = "Ming Lin and Len Tiu Wright ",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "Turku",
	organization = "",
	url = "https://www.academyofmarketing.org/"
}
Export RIS 
TY  - CPAPER
TI  - Adversity in relationships: The Research Evidence
T2  - Proceedings of 10th Global Brand Conference of the Academy of Marketing
AU  - Lopes, R.
AU  - Loureiro, S.
PY  - 2015
CY  - Turku
UR  - https://www.academyofmarketing.org/
AB  - This research provides a first systematic literature review on negative consumer-brand
relationships (NCBR) issues in order to capture the main terms and factors employed in several
previous studies. This paper looks forward to break new ground for subsequent stages of research
regarding NCBR.

ER  -