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Lopes, R. & Loureiro, S. M. C. (2015). When relationships go wrong: insights from previous studies. In Marc Fetscherin (Ed.), Proceeding of the 4th International Consumer-brand relationship. Porto: CBRA; Porto Business School.
R. A. Lopes and S. M. Loureiro, "When relationships go wrong: insights from previous studies", in Proceeding of the 4th Int. Consumer-brand relationship, Marc Fetscherin , Ed., Porto, CBRA; Porto Business School, 2015
@inproceedings{lopes2015_1732200725658, author = "Lopes, R. and Loureiro, S. M. C.", title = "When relationships go wrong: insights from previous studies", booktitle = "Proceeding of the 4th International Consumer-brand relationship", year = "2015", editor = "Marc Fetscherin ", volume = "", number = "", series = "", publisher = "CBRA; Porto Business School", address = "Porto", organization = "", url = "https://www.consumerbrandrelationships.com/downloads/2015-Conference%20Proceeding.pdf" }
TY - CPAPER TI - When relationships go wrong: insights from previous studies T2 - Proceeding of the 4th International Consumer-brand relationship AU - Lopes, R. AU - Loureiro, S. M. C. PY - 2015 CY - Porto UR - https://www.consumerbrandrelationships.com/downloads/2015-Conference%20Proceeding.pdf AB - This research provides a first systematic literature review on negative consumerbrand relationships (NCBR) issues in order to capture the main terms and factors employed in several previous studies. ER -