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Pereira, H., Salgueiro, M. F. & Rita, P. (2017). Online determinants of e-customer satisfaction: application to website purchases in tourism. Service Business. 11 (2), 375-403
H. M. Pereira et al., "Online determinants of e-customer satisfaction: application to website purchases in tourism", in Service Business, vol. 11, no. 2, pp. 375-403, 2017
@article{pereira2017_1732357283645, author = "Pereira, H. and Salgueiro, M. F. and Rita, P.", title = "Online determinants of e-customer satisfaction: application to website purchases in tourism", journal = "Service Business", year = "2017", volume = "11", number = "2", doi = "10.1007/s11628-016-0313-6", pages = "375-403", url = "http://link.springer.com/article/10.1007%2Fs11628-016-0313-6" }
TY - JOUR TI - Online determinants of e-customer satisfaction: application to website purchases in tourism T2 - Service Business VL - 11 IS - 2 AU - Pereira, H. AU - Salgueiro, M. F. AU - Rita, P. PY - 2017 SP - 375-403 SN - 1862-8516 DO - 10.1007/s11628-016-0313-6 UR - http://link.springer.com/article/10.1007%2Fs11628-016-0313-6 AB - This paper examines the influence of four variables on online tourism customer satisfaction: website image perceptions, online routine, online knowledge, and customer innovativeness, and their simultaneous effects. The analysis gauges the moderating role of three socio-demographic characteristics: gender, age group, and educational background. A sample of 3188 regular online consumers of the Portuguese leader in the tourism sector was analyzed using structural equation modeling. Results show that website image, routine, and knowledge significantly influence e-customer satisfaction. Only gender moderates the impact of website knowledge on e-satisfaction. These results entail a better understanding of customer specificities, with practical actions for addressing their real needs and expectations. ER -