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Martinet, A. C. & Pereira, R. (2012). Sustainable world and lasting corporations: revamp business policy. Economia Global e Gestão. 17 (3), 169-176
A. Martinet and R. T. Pereira, "Sustainable world and lasting corporations: revamp business policy", in Economia Global e Gestão, vol. 17, no. 3, pp. 169-176, 2012
@null{martinet2012_1713877173292, year = "2012", url = "http://www.scielo.mec.pt/scielo.php?script=sci_serial&pid=0873-7444&lng=pt&nrm=iso" }
TY - GEN TI - Sustainable world and lasting corporations: revamp business policy T2 - Economia Global e Gestão VL - 17 AU - Martinet, A. C. AU - Pereira, R. PY - 2012 SP - 169-176 SN - 0873-7444 UR - http://www.scielo.mec.pt/scielo.php?script=sci_serial&pid=0873-7444&lng=pt&nrm=iso AB - This essay reviews the history of strategic management as a field of study and the reasons for its progressive inability to address today’s issues in order to make the case for a new approach on strategic challenges based on corporate social responsibility, corporate governance and moral philosophy. In conclusion, management science is invited to welcome more non mainstream insights to reinforce its knowledge base, and strategic management is called to revisit business policy. ER -