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Sustainable world and lasting corporations: revamp business policy
Alain-Charles Martinet (Martinet, A. C.); Renato Pereira (Pereira, R.);
Título Revista/Livro/Outro
Economia Global e Gestão
Ano
2012
Língua
Inglês
País
Portugal
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Abstract/Resumo
This essay reviews the history of strategic management as a field of study and the reasons for its progressive inability to address today’s issues in order to make the case for a new approach on strategic challenges based on corporate social responsibility, corporate governance and moral philosophy. In conclusion, management science is invited to welcome more non mainstream insights to reinforce its knowledge base, and strategic management is called to revisit business policy.
Agradecimentos/Acknowledgements
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Palavras-chave
Strategic management,Corporate social responsibility,Moral philosophy