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Loureiro, S. M. C., Sarmento , E. M., Lopes, R. & Jin, K. N. (2015). Feeling better while waiting: hospital lobby in Portugal and South Korea. Asian Journal of Business Research. 5 (2), 58-72
S. M. Loureiro et al., "Feeling better while waiting: hospital lobby in Portugal and South Korea", in Asian Journal of Business Research, vol. 5, no. 2, pp. 58-72, 2015
@article{loureiro2015_1731085392671, author = "Loureiro, S. M. C. and Sarmento , E. M. and Lopes, R. and Jin, K. N.", title = "Feeling better while waiting: hospital lobby in Portugal and South Korea", journal = "Asian Journal of Business Research", year = "2015", volume = "5", number = "2", doi = "10.14707/ajbr.150017", pages = "58-72", url = "http://magscholar.com/wordpress/?page_id=85" }
TY - JOUR TI - Feeling better while waiting: hospital lobby in Portugal and South Korea T2 - Asian Journal of Business Research VL - 5 IS - 2 AU - Loureiro, S. M. C. AU - Sarmento , E. M. AU - Lopes, R. AU - Jin, K. N. PY - 2015 SP - 58-72 SN - 2463-4522 DO - 10.14707/ajbr.150017 UR - http://magscholar.com/wordpress/?page_id=85 AB - This study aims to explore the effect of three factors of Servicescape on customers’ emotion, perceived quality and image. The proposed model was tested in medical tourism context in Portugal and S. Korea, using a sample of 359fully completed questionnaires. Findings reveal that ambient and design are the most important factors in formation Servicescape itself in the case of Portugal hospitals and design and social factors in the case of S. Korea hospitals. Servicescape is an effective antecedent of customer image, perceived quality and pleasure-feeling. Finally, the article also provides managerial implications and suggests avenues for further research. ER -