Ciência-IUL    Publicações    Descrição Detalhada da Publicação    Exportar

Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Loureiro, S. M. C. & Kaufmann, H. R. (2016). Luxury values as drivers for affective commitment: the case of luxury car tribes. Cogent Business and Management. 3 (1)
Exportar Referência (IEEE)
S. M. Loureiro and H. R. Kaufmann,  "Luxury values as drivers for affective commitment: the case of luxury car tribes", in Cogent Business and Management, vol. 3, no. 1, 2016
Exportar BibTeX
@article{loureiro2016_1582079767861,
	author = "Loureiro, S. M. C. and Kaufmann, H. R.",
	title = "Luxury values as drivers for affective commitment: the case of luxury car tribes",
	journal = "Cogent Business and Management",
	year = "2016",
	volume = "3",
	number = "1",
	doi = "10.1080/23311975.2016.1171192",
	url = "https://www.cogentoa.com/article/10.1080/23311975.2016.1171192"
}
Exportar RIS
TY  - JOUR
TI  - Luxury values as drivers for affective commitment: the case of luxury car tribes
T2  - Cogent Business and Management
VL  - 3
IS  - 1
AU  - Loureiro, S. M. C.
AU  - Kaufmann, H. R.
PY  - 2016
SN  - 2331-1975
DO  - 10.1080/23311975.2016.1171192
UR  - https://www.cogentoa.com/article/10.1080/23311975.2016.1171192
AB  - Brand communities have been regarded as avenues where the relationship between consumers and a brand can flourish. The main aim of this research was to investigate if luxury values, that is, the individual, social and functional values and believes influence the affective commitment in the luxury car context. This study explores the effect of luxury values on luxury car affective commitment mediated by brand tribalism and brand reputation. The proposed model was tested through a survey on car brand communities (BMW, Mercedes and Audi). Findings reveal that brand tribalism is more important than brand reputation when developing brand relationship. Functional values are more effective to create brand reputation than to improve brand tribalism. Social values influence more on brand tribalism than on brand reputation. Individual values exercise a significant effect on brand tribalism.
ER  -