Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. & Le Bellego, G. (2016). Brand authenticity versus brand reputation: Automobile sector. In Fortin, D., and Ozanne, L. K. (Ed.), Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era. (pp. 430-436). Christchurch, New Zealand: University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law.
Exportar Referência (IEEE) 
S. M. Loureiro and G. L. Bellego,  "Brand authenticity versus brand reputation: Automobile sector", in Proc. of ANZMAC 2016 - Marketing in a Post-Disciplinary Era, Fortin, D., and Ozanne, L. K., Ed., Christchurch, New Zealand, University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law, 2016, pp. 430-436
Exportar BibTeX 
@inproceedings{loureiro2016_1714716736153,
	author = "Loureiro, S. M. C. and Le Bellego, G.",
	title = "Brand authenticity versus brand reputation: Automobile sector",
	booktitle = "Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era",
	year = "2016",
	editor = "Fortin, D., and Ozanne, L. K.",
	volume = "",
	number = "",
	series = "",
	pages = "430-436",
	publisher = "University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law",
	address = "Christchurch, New Zealand",
	organization = "ANZMAC",
	url = "https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdfnferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era"
}
Exportar RIS 
TY  - CPAPER
TI  - Brand authenticity versus brand reputation: Automobile sector
T2  - Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era
AU  - Loureiro, S. M. C.
AU  - Le Bellego, G.
PY  - 2016
SP  - 430-436
CY  - Christchurch, New Zealand
UR  - https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdfnferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era
AB  - The current study aims to analyze the effect of both brand authenticity and brand reputation on brand attachment considering the automotive sector. A sample of 376 participants, members of car brand communities, collaborate in a survey. Findings reveal that the perception of authenticity could be more effective than brand reputation on enhancing brand attachment. However, the effect could depend on the car brand strategy. Limitations and suggestions for further research are also provided.
ER  -