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Santos, M-C., Brochado, A. & Esperança, J. (2016). FDI patters of interational hotel chains. GIKA 2016.
M. D. Santos et al., "FDI patters of interational hotel chains", in GIKA 2016, Valencia, 2016
@misc{santos2016_1732207807810, author = "Santos, M-C. and Brochado, A. and Esperança, J.", title = "FDI patters of interational hotel chains", year = "2016", howpublished = "Outro", url = "http://www.gika-academy.com/gika-2016-valencia/" }
TY - CPAPER TI - FDI patters of interational hotel chains T2 - GIKA 2016 AU - Santos, M-C. AU - Brochado, A. AU - Esperança, J. PY - 2016 CY - Valencia UR - http://www.gika-academy.com/gika-2016-valencia/ AB - Main issues analysed: - The hotel industry is a typical illustration of the location boundedness. – Simultaneity of production and consumption characterize the service sector. – One of the most heavily globalized industries. – In this study, we focus on a largely internationalized hotel group – Accor – to analyze the location pattern selected by the most active foreign investor among the largest world hotel chains. Our contribution to the existing literature is three fold: we incorporate the predictions of the gravitational model, a powerful tool in the context of foreign trade, but scarcely used for FDI decisions; cultural proximity is tested through the role of language proximity based on the “open circuit” data collected by Melitz (2008); finally we extend the conventional analytical tools by using the Miles and Snow typology using fuzzy set qualitative comparative analysis. ER -