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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Prentice, C. & Loureiro, S. M. C. (2017). An asymmetrical approach to understanding configurations of customer loyalty in the airline industry. Journal of Retailing and Consumer Services . 38, 96-107
Exportar Referência (IEEE) 
C. Prentice and S. M. Loureiro,  "An asymmetrical approach to understanding configurations of customer loyalty in the airline industry", in Journal of Retailing and Consumer Services , vol. 38, pp. 96-107, 2017
Exportar BibTeX 
@article{prentice2017_1713616543229,
	author = "Prentice, C. and Loureiro, S. M. C.",
	title = "An asymmetrical approach to understanding configurations of customer loyalty in the airline industry",
	journal = "Journal of Retailing and Consumer Services ",
	year = "2017",
	volume = "38",
	number = "",
	doi = "10.1016/j.jretconser.2017.05.005",
	pages = "96-107",
	url = "http://www.sciencedirect.com/science/article/pii/S0969698917301789?via%3Dihub"
}
Exportar RIS 
TY  - JOUR
TI  - An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
T2  - Journal of Retailing and Consumer Services 
VL  - 38
AU  - Prentice, C.
AU  - Loureiro, S. M. C.
PY  - 2017
SP  - 96-107
SN  - 0969-6989
DO  - 10.1016/j.jretconser.2017.05.005
UR  - http://www.sciencedirect.com/science/article/pii/S0969698917301789?via%3Dihub
AB  - This study employs fuzzy set qualitative comparative analysis (fsQCA) to examine asymmetrical relationships among service attributes, relationship quality, and customer loyalty in the airline industry. The study incorporates customers’ demographics and psychological variables to model customer loyalty. Customer loyalty is operationalised as behavioural and attitudinal dimensions in order to capture customers’ actual behaviours and behavioural intentions. Symmetrical testing is also used to compare findings with those from fsQCA application. The study provides various causal recipes or configurations for predicting relationship quality and customer loyalty. The comparison between symmetrical and asymmetrical findings presents deeper and more insightful information. These findings provide useful guidelines and references for the relevant researchers and practitioners. The study also contributes to the literature by utilising symmetrical and asymmetrical tools to advance understanding of antecedent conditions of relationship quality and customer loyalty.
ER  -