Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C., Maximiano, M. & Panchapakesan, P. (2017). Exploring drivers to engage in fashion luxury consumption. In Christos Sarmaniotis, Gillian Wright (Ed.), Proceedings of the ICCMI 2017 - 5th International Conference on Contemporary Marketing Issues. Thessaloniki: ICCMI.
Exportar Referência (IEEE) 
S. M. Loureiro et al.,  "Exploring drivers to engage in fashion luxury consumption", in Proc. of the ICCMI 2017 - 5th Int. Conf. on Contemporary Marketing Issues, Christos Sarmaniotis, Gillian Wright, Ed., Thessaloniki, ICCMI, 2017
Exportar BibTeX 
@inproceedings{loureiro2017_1734886184468,
	author = "Loureiro, S. M. C. and Maximiano, M. and Panchapakesan, P.",
	title = "Exploring drivers to engage in fashion luxury consumption",
	booktitle = "Proceedings of the ICCMI 2017 - 5th International Conference on Contemporary Marketing Issues",
	year = "2017",
	editor = "Christos Sarmaniotis, Gillian Wright",
	volume = "",
	number = "",
	series = "",
	publisher = "ICCMI",
	address = "Thessaloniki",
	organization = "",
	url = "http://www.mkt.teithe.gr/iccmi2017/"
}
Exportar RIS 
TY  - CPAPER
TI  - Exploring drivers to engage in fashion luxury consumption
T2  - Proceedings of the ICCMI 2017 - 5th International Conference on Contemporary Marketing Issues
AU  - Loureiro, S. M. C.
AU  - Maximiano, M.
AU  - Panchapakesan, P.
PY  - 2017
CY  - Thessaloniki
UR  - http://www.mkt.teithe.gr/iccmi2017/
AB  - The main purpose of the current study is to analyze how desire, perceived-self, social
values and involvement are related to consumer engagement into the fashion luxury
industry. A sample of 295 luxury fashion consumers participate in the study. Findings
suggest that perceived-self is not one of the most significant driver to consumer
engagement. Subjective well-being may also act as an outcome of consumer engagement.
The article also provides managerial implications, limitations and further research.
ER  -