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Export Reference (APA) 
Guerreiro, J., Eloy, S. & Dias, M. S. (2018). Using mixed realities to explore consumers behaviors. In Sara Eloy, Manuel Alberto M. Ferreira, Maria João Oliveira (Ed.), Winter School 2018 ISTAR-IUL Applied Transdisciplinary Research. (pp. 14-15). Lisboa: Information Sciences, Technologies and Architecture Research Center (ISTAR-IUL).
Export Reference (IEEE) 
J. R. Guerreiro et al.,  "Using mixed realities to explore consumers behaviors", in Winter School 2018 ISTAR-IUL Applied Transdisciplinary Research, Sara Eloy, Manuel Alberto M. Ferreira, Maria João Oliveira, Ed., Lisboa, Information Sciences, Technologies and Architecture Research Center (ISTAR-IUL), 2018, pp. 14-15
Export BibTeX 
@inproceedings{guerreiro2018_1716168440839,
	author = "Guerreiro, J. and Eloy, S. and Dias, M. S.",
	title = "Using mixed realities to explore consumers behaviors",
	booktitle = "Winter School 2018 ISTAR-IUL Applied Transdisciplinary Research",
	year = "2018",
	editor = "Sara Eloy, Manuel Alberto M. Ferreira, Maria João Oliveira",
	volume = "",
	number = "",
	series = "",
	pages = "14-15",
	publisher = "Information Sciences, Technologies and Architecture Research Center (ISTAR-IUL)",
	address = "Lisboa",
	organization = "ISTAR-IUL",
	url = "https://istarwinterschool18.wordpress.com/about-3/"
}
Export RIS 
TY  - CPAPER
TI  - Using mixed realities to explore consumers behaviors
T2  - Winter School 2018 ISTAR-IUL Applied Transdisciplinary Research
AU  - Guerreiro, J.
AU  - Eloy, S.
AU  - Dias, M. S.
PY  - 2018
SP  - 14-15
CY  - Lisboa
UR  - https://istarwinterschool18.wordpress.com/about-3/
AB  - The ongoing and future research focus on exploring how mixed realities, especially virtual
reality, may be used for changing consumers’ behaviours in complement or substituting
traditional advertising means. With this main aim the group of researchers submitted a
research proposal for FCT (call May 2017), are co-advising a master thesis and have several
targets for future research.
ER  -