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Publication Detailed Description
Using mixed realities to explore consumers behaviors
Winter School 2018 ISTAR-IUL Applied Transdisciplinary Research
Year
2018
Language
English
Country
Portugal
More Information
Abstract
The ongoing and future research focus on exploring how mixed realities, especially virtual
reality, may be used for changing consumers’ behaviours in complement or substituting
traditional advertising means. With this main aim the group of researchers submitted a
research proposal for FCT (call May 2017), are co-advising a master thesis and have several
targets for future research.
Acknowledgements
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Keywords
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/MULTI/0446/2013 | Fundação para a Ciência e a Tecnologia |