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Lebres, I., Rita, P., Moro, S. & Ramos, P. (2018). Factors determining player drop-out in Massive Multiplayer Online Games. Entertainment Computing. 26, 153-162
I. Lebres et al., "Factors determining player drop-out in Massive Multiplayer Online Games", in Entertainment Computing, vol. 26, pp. 153-162, 2018
@article{lebres2018_1711673603411, author = "Lebres, I. and Rita, P. and Moro, S. and Ramos, P.", title = "Factors determining player drop-out in Massive Multiplayer Online Games", journal = "Entertainment Computing", year = "2018", volume = "26", number = "", doi = "10.1016/j.entcom.2018.02.010", pages = "153-162", url = "https://www.sciencedirect.com/science/article/pii/S1875952117300770?via%3Dihub" }
TY - JOUR TI - Factors determining player drop-out in Massive Multiplayer Online Games T2 - Entertainment Computing VL - 26 AU - Lebres, I. AU - Rita, P. AU - Moro, S. AU - Ramos, P. PY - 2018 SP - 153-162 SN - 1875-9521 DO - 10.1016/j.entcom.2018.02.010 UR - https://www.sciencedirect.com/science/article/pii/S1875952117300770?via%3Dihub AB - A large number of people worldwide play free-to-play Massive Multiplayer Online Games (MMOGs) on a regular basis. Considering the significant amount of investment required in the early phases of game development, product managers aiming to quickly attract players deploy several in-game premium features which can be purchased by players willing to leverage their gaming experience. When the gap of advantage between premium and non-premium players is quite noticeable, it may lead to the lack of game fairness, resulting in players dropping out. This study aims at understanding the relevance of the drop-out factors that can be controlled by product managers, with an emphasis on game fairness when compared to other factors. A survey was sent to English-speaking communities of a MMOG. Results show that 53.9% of the variation in dropping-out is explained by the significant predictors analyzed: latency/performance issues, in-game features, community, service/support team and game fairness. Latency/performance issues and game fairness are the most relevant drop-out factors. By focusing on drop-out factors that can be controlled by product managers, this research contributes for decision making in the development of free-to-play MMOGs. ER -