Artigo em revista científica Q2
Factors determining player drop-out in Massive Multiplayer Online Games
Inês Lebres (Lebres, I.); Paulo Rita (Rita, P.); Sérgio Moro (Moro, S.); Pedro Ramos (Ramos, P.);
Título Revista
Entertainment Computing
Ano
2018
Língua
Inglês
País
Reino Unido
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Abstract/Resumo
A large number of people worldwide play free-to-play Massive Multiplayer Online Games (MMOGs) on a regular basis. Considering the significant amount of investment required in the early phases of game development, product managers aiming to quickly attract players deploy several in-game premium features which can be purchased by players willing to leverage their gaming experience. When the gap of advantage between premium and non-premium players is quite noticeable, it may lead to the lack of game fairness, resulting in players dropping out. This study aims at understanding the relevance of the drop-out factors that can be controlled by product managers, with an emphasis on game fairness when compared to other factors. A survey was sent to English-speaking communities of a MMOG. Results show that 53.9% of the variation in dropping-out is explained by the significant predictors analyzed: latency/performance issues, in-game features, community, service/support team and game fairness. Latency/performance issues and game fairness are the most relevant drop-out factors. By focusing on drop-out factors that can be controlled by product managers, this research contributes for decision making in the development of free-to-play MMOGs.
Agradecimentos/Acknowledgements
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Palavras-chave
Massive Multiplayer Online Games (MMOGs),Drop-out factors,Game fairness
  • Ciências da Computação e da Informação - Ciências Naturais
Registos de financiamentos
Referência de financiamento Entidade Financiadora
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia
UID/MULTI/0446/2013 Fundação para a Ciência e a Tecnologia
UID/EEA/50008/2013 Fundação para a Ciência e a Tecnologia
UID/PSI/03125/2013 Fundação para a Ciência e a Tecnologia