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Duarte de Almeida, I., Delgado, M. J., Vilas-Boas, J., Monteiro, J. P. & Montagna, G. (2019). Design and business: growing up as a separate couple. In WonJoon Chung, Cliff Sungsoo Shin (Ed.), Advances in Intelligent Systems and Computing. (pp. 256-266). Cham: © Springer International Publishing.

I. C. Almeida et al.,  "Design and business: growing up as a separate couple", in Advances in Intelligent Systems and Computing, WonJoon Chung, Cliff Sungsoo Shin, Ed., Cham, © Springer International Publishing, 2019, vol. 790, pp. 256-266

@inproceedings{almeida2019_1732201329628,
	author = "Duarte de Almeida, I. and Delgado, M. J. and Vilas-Boas, J. and Monteiro, J. P. and Montagna, G.",
	title = "Design and business: growing up as a separate couple",
	booktitle = "Advances in Intelligent Systems and Computing",
	year = "2019",
	editor = "WonJoon Chung, Cliff Sungsoo Shin",
	volume = "790",
	number = "",
	series = "",
	doi = "10.1007/978-3-319-94601-6_27",
	pages = "256-266",
	publisher = "© Springer International Publishing",
	address = "Cham",
	organization = "",
	url = "https://link.springer.com/chapter/10.1007%2F978-3-319-94601-6_27"
}

TY  - CPAPER
TI  - Design and business: growing up as a separate couple
T2  - Advances in Intelligent Systems and Computing
VL  - 790
AU  - Duarte de Almeida, I.
AU  - Delgado, M. J.
AU  - Vilas-Boas, J.
AU  - Monteiro, J. P.
AU  - Montagna, G.
PY  - 2019
SP  - 256-266
SN  - 2194-5357
DO  - 10.1007/978-3-319-94601-6_27
CY  - Cham
UR  - https://link.springer.com/chapter/10.1007%2F978-3-319-94601-6_27
AB  -  This paper addresses the difficulties faced by postgraduate design students (DS) and professional designers (PD) concerning the design, development and implementation of business projects (BP), and of sustainable management (SM). The DS have not previously attended any specific course, either dealing with BP, or having had training in SM. A test administered to 60 DS enabled to picture issues regarding: (i) the sense of discomfort regarding business and management areas, due to lack of skills, and (ii) the special requirements for skills in unfamiliar areas such as production, management, marketing and product stewardship. The study determined that DS perceive the need for educational policies that allow the acquisition of new skills in the referred areas. However, it seems that they are not sensitive to BP/SM scientific’ research importance. Findings point out a direction to curriculum development to bridge Design and Business areas, by overcoming the identified gap.
ER  -