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Salminen, J., Kwak, H., Santos, J. M., Jung, S.-G., An, J. & Jansen, B. J. (2018).  Persona perception scale: developing and validating an instrument for human-like representations of data. In 2018 CHI Conference on Human Factors in Computing Systems, CHI '18. Montreal: ACM Press.

J. Salminen et al.,  " Persona perception scale: developing and validating an instrument for human-like representations of data", in 2018 CHI Conf. on Human Factors in Computing Systems, CHI '18, Montreal, ACM Press, 2018

@inproceedings{salminen2018_1714107173868,
	author = "Salminen, J. and Kwak, H. and Santos, J. M. and Jung, S.-G. and An, J. and Jansen, B. J.",
	title = " Persona perception scale: developing and validating an instrument for human-like representations of data",
	booktitle = "2018 CHI Conference on Human Factors in Computing Systems, CHI '18",
	year = "2018",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.1145/3170427.3188461",
	publisher = "ACM Press",
	address = "Montreal",
	organization = "",
	url = "https://dl.acm.org/citation.cfm?doid=3170427.3188461"
}

TY  - CPAPER
TI  -  Persona perception scale: developing and validating an instrument for human-like representations of data
T2  - 2018 CHI Conference on Human Factors in Computing Systems, CHI '18
AU  - Salminen, J.
AU  - Kwak, H.
AU  - Santos, J. M.
AU  - Jung, S.-G.
AU  - An, J.
AU  - Jansen, B. J.
PY  - 2018
DO  - 10.1145/3170427.3188461
CY  - Montreal
UR  - https://dl.acm.org/citation.cfm?doid=3170427.3188461
AB  - Personas are widely used in software development, system design, and HCI studies. Yet, their evaluation is difficult, and there are no recognized and validated measurement scales to date. To improve this condition, this research develops a persona perception scale based on reviewing relevant literature. We validate the scale through a pilot study with 19 participants, each evaluating three personas (57 evaluations in total). This is the first reported effort to systematically develop and validate an instrument for persona perception measurement. We find the constructs and items of the scale perform well, with factor loadings ranging between 0.60 and 0.95. Reliability, measured as Cronbach's Alpha, is also satisfactory, encouraging us to pursue the use of the scale with a larger sample in future work.
ER  -