Publicação em atas de evento científico
Persona perception scale: developing and validating an instrument for human-like representations of data
Joni Salminen (Salminen, J.); Haewoon Kwak (Kwak, H.); João Santos (Santos, J. M.); Soon-Gyo Jung (Jung, S.-G.); Jisun An (An, J.); Bernard J. Jansen (Jansen, B. J.);
2018 CHI Conference on Human Factors in Computing Systems, CHI '18
Ano
2018
Língua
Inglês
País
Estados Unidos da América
Mais Informação
Scopus

N.º de citações: 7

(Última verificação: 2020-10-22 22:35)

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Abstract/Resumo
Personas are widely used in software development, system design, and HCI studies. Yet, their evaluation is difficult, and there are no recognized and validated measurement scales to date. To improve this condition, this research develops a persona perception scale based on reviewing relevant literature. We validate the scale through a pilot study with 19 participants, each evaluating three personas (57 evaluations in total). This is the first reported effort to systematically develop and validate an instrument for persona perception measurement. We find the constructs and items of the scale perform well, with factor loadings ranging between 0.60 and 0.95. Reliability, measured as Cronbach's Alpha, is also satisfactory, encouraging us to pursue the use of the scale with a larger sample in future work.
Agradecimentos/Acknowledgements
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Palavras-chave
Personas,Persona perception,Persona evaluation
  • Ciências Físicas - Ciências Naturais