Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bilro, R.G., Loureiro, S. M. C. & Faizan Ali (2018). The role of website stimuli of experience on engagement and brand advocacy. Journal of Hospitality and Tourism Technology. 9 (2), 204-222
Exportar Referência (IEEE) 
R. J. Bilro et al.,  "The role of website stimuli of experience on engagement and brand advocacy", in Journal of Hospitality and Tourism Technology, vol. 9, no. 2, pp. 204-222, 2018
Exportar BibTeX 
@article{bilro2018_1732202475072,
	author = "Bilro, R.G. and Loureiro, S. M. C. and Faizan Ali",
	title = "The role of website stimuli of experience on engagement and brand advocacy",
	journal = "Journal of Hospitality and Tourism Technology",
	year = "2018",
	volume = "9",
	number = "2",
	doi = "10.1108/JHTT-12-2017-0136",
	pages = "204-222",
	url = "https://www.emeraldinsight.com/doi/abs/10.1108/JHTT-12-2017-0136"
}
Exportar RIS 
TY  - JOUR
TI  - The role of website stimuli of experience on engagement and brand advocacy
T2  - Journal of Hospitality and Tourism Technology
VL  - 9
IS  - 2
AU  - Bilro, R.G.
AU  - Loureiro, S. M. C.
AU  - Faizan Ali
PY  - 2018
SP  - 204-222
SN  - 1757-9880
DO  - 10.1108/JHTT-12-2017-0136
UR  - https://www.emeraldinsight.com/doi/abs/10.1108/JHTT-12-2017-0136
AB  - Purpose – This study aims to examine the relationships between stimuli of website experience
(information/content, interactive features and design–visual appeal) and online engagement (cognitive
processing, affection and activation) with consumer-generated media and brand advocacy. Furthermore, this study examines if online engagement mediates the relationships between website stimuli of experience dimensions and brand advocacy.
Design/methodology/approach – A total of 183 valid online questionnaires were collected, from
members of an online forum related to travel and leisure, to empirically test the measurement and structural model using partial least square path modeling. The study sample includes consumers who search for, select and book hotel rooms via Booking.com.
Findings – The findings confirm that information/content and design–visual appeal have a significant
impact on all three dimensions of online engagement whereas interactive features of a website have
significant impact on affection and activation. Furthermore, results suggest that affection and activation
predict brand advocacy and engagement mediates the effect of stimuli of experience on brand advocacy.
Originality/value – This is the first attempt to explain the relationships between website stimuli of
experience (information/content, interactive features and design–visual appeal), online engagement (cognitive processing, affection and activation) and brand advocacy. Altogether, these variables are not well studied and understood in current literature despite having important implications for managers, academicians and consumers alike.
ER  -