Exportar Publicação

Loureiro, S. M. C., Cavallero, L. & Miranda, F. J. (2018). Fashion brands on retail websites: customer performance expectancy and e-word-of-mouth. Journal of Retailing and Consumer Services . 41, 131-141

S. M. Loureiro et al.,  "Fashion brands on retail websites: customer performance expectancy and e-word-of-mouth", in Journal of Retailing and Consumer Services , vol. 41, pp. 131-141, 2018

@article{loureiro2018_1714171155856,
	author = "Loureiro, S. M. C. and Cavallero, L. and Miranda, F. J.",
	title = "Fashion brands on retail websites: customer performance expectancy and e-word-of-mouth",
	journal = "Journal of Retailing and Consumer Services ",
	year = "2018",
	volume = "41",
	number = "",
	doi = "10.1016/j.jretconser.2017.12.005",
	pages = "131-141",
	url = "https://www.sciencedirect.com/science/article/pii/S0969698917303521?via%3Dihub"
}

TY  - JOUR
TI  - Fashion brands on retail websites: customer performance expectancy and e-word-of-mouth
T2  - Journal of Retailing and Consumer Services 
VL  - 41
AU  - Loureiro, S. M. C.
AU  - Cavallero, L.
AU  - Miranda, F. J.
PY  - 2018
SP  - 131-141
SN  - 0969-6989
DO  - 10.1016/j.jretconser.2017.12.005
UR  - https://www.sciencedirect.com/science/article/pii/S0969698917303521?via%3Dihub
AB  - The current study explores the drivers and outcomes of performance expectancy for fashion brand websites and
estimates two alternative models to explain the drivers of word-of-mouth. The study also aims to test the
mediator effect of trust on the relationship between customer satisfaction and word-of-mouth. The study builds
on data collection from consumers selected through mall intercept convenience sampling (in Lisbon city center).
Researchers gave consumers tablets which they used to answer the online survey. The final sample consisted of
312 participants. The findings of this research may generate a flow process in which the quality of the information
and technology of the fashion website, together with the past experience of the fashion consumer,
influence the performance expectancy and this, in turn, contributes to them recommending the fashion brand
and the website through online posts and reviews
ER  -