Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C., Maximiano, M. & Panchapakesan, P. (2018). Engaging fashion consumers in social media: the case of luxury brands. International Journal of Fashion Design, Technology and Education. 11 (3), 310 -321
Exportar Referência (IEEE) 
S. M. Loureiro et al.,  "Engaging fashion consumers in social media: the case of luxury brands", in Int. Journal of Fashion Design, Technology and Education, vol. 11, no. 3, pp. 310 -321, 2018
Exportar BibTeX 
@article{loureiro2018_1734885172309,
	author = "Loureiro, S. M. C. and Maximiano, M. and Panchapakesan, P.",
	title = "Engaging fashion consumers in social media: the case of luxury brands",
	journal = "International Journal of Fashion Design, Technology and Education",
	year = "2018",
	volume = "11",
	number = "3",
	doi = "10.1080/17543266.2018.1431810",
	pages = "310 -321",
	url = "https://www.tandfonline.com/doi/full/10.1080/17543266.2018.1431810"
}
Exportar RIS 
TY  - JOUR
TI  - Engaging fashion consumers in social media: the case of luxury brands
T2  - International Journal of Fashion Design, Technology and Education
VL  - 11
IS  - 3
AU  - Loureiro, S. M. C.
AU  - Maximiano, M.
AU  - Panchapakesan, P.
PY  - 2018
SP  - 310 -321
SN  - 1754-3266
DO  - 10.1080/17543266.2018.1431810
UR  - https://www.tandfonline.com/doi/full/10.1080/17543266.2018.1431810
AB  - The main purpose of the current study is to analyse how desire, perceived self, social values and involvement are related to consumer engagement in the fashion luxury industry. A sample of 295 fashion luxury consumers participate in the study. Findings suggest that desire is the most significant driver of consumer engagement; subjective well-being (SWB) acts as an outcome of consumer engagement; and past experience has an important role in the relationship between engagement and SWB. The article also provides managerial implications, lists out the limitations of current research and offers scope for further research.
ER  -