Export Publication

The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Prentice, C. & Loureiro, S. M. C. (2018).  Consumer-based approach to customer engagement - the case of luxury brands . Journal of Retailing and Consumer Services . 43, 325-332
Export Reference (IEEE) 
C. Prentice and S. M. Loureiro,  " Consumer-based approach to customer engagement - the case of luxury brands ", in Journal of Retailing and Consumer Services , vol. 43, pp. 325-332, 2018
Export BibTeX 
@article{prentice2018_1764918831468,
	author = "Prentice, C. and Loureiro, S. M. C.",
	title = " Consumer-based approach to customer engagement - the case of luxury brands ",
	journal = "Journal of Retailing and Consumer Services ",
	year = "2018",
	volume = "43",
	number = "",
	doi = "10.1016/j.jretconser.2018.05.003",
	pages = "325-332",
	url = "https://www.sciencedirect.com/science/article/pii/S0969698917307828?via%3Dihub"
}
Export RIS 
TY  - JOUR
TI  -  Consumer-based approach to customer engagement - the case of luxury brands 
T2  - Journal of Retailing and Consumer Services 
VL  - 43
AU  - Prentice, C.
AU  - Loureiro, S. M. C.
PY  - 2018
SP  - 325-332
SN  - 0969-6989
DO  - 10.1016/j.jretconser.2018.05.003
UR  - https://www.sciencedirect.com/science/article/pii/S0969698917307828?via%3Dihub
AB  - The current study investigates a customer-based approach to customer engagement with a focus on behavioral engagement manifestations. Utilizing theories of social motives and positive psychology, the study proposes that desire and social value are related to consumers to engage with luxury fashion brands, and that such engagement leads to subjective well-being. The data was collected at a well-known venue for luxury fashion brands in Lisbon. The results show that social motives are indeed significantly related to customer engagement which affects an individual's subjective well-being. Some customer engagement behaviors partially mediate the relationship between social motives and well-being. Discussion of these findings and implications for the literature and practitioners conclude the paper.
ER  -