Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J. (2019). Analysing consumer-brand engagement through appreciative listening on social network platforms. Journal of Promotion Management. 25 (3), 304-313
Exportar Referência (IEEE) 
L. S. Pina et al.,  "Analysing consumer-brand engagement through appreciative listening on social network platforms", in Journal of Promotion Management, vol. 25, no. 3, pp. 304-313, 2019
Exportar BibTeX 
@article{pina2019_1714130054190,
	author = "Pina, L. S. and Loureiro, S. M. C. and Rita, P. and Sarmento, E. M. and Bilro, R. G. and Guerreiro, J.",
	title = "Analysing consumer-brand engagement through appreciative listening on social network platforms",
	journal = "Journal of Promotion Management",
	year = "2019",
	volume = "25",
	number = "3",
	doi = "10.1080/10496491.2019.1557805",
	pages = "304-313",
	url = "https://www.tandfonline.com/doi/full/10.1080/10496491.2019.1557805"
}
Exportar RIS 
TY  - JOUR
TI  - Analysing consumer-brand engagement through appreciative listening on social network platforms
T2  - Journal of Promotion Management
VL  - 25
IS  - 3
AU  - Pina, L. S.
AU  - Loureiro, S. M. C.
AU  - Rita, P.
AU  - Sarmento, E. M.
AU  - Bilro, R. G.
AU  - Guerreiro, J.
PY  - 2019
SP  - 304-313
SN  - 1049-6491
DO  - 10.1080/10496491.2019.1557805
UR  - https://www.tandfonline.com/doi/full/10.1080/10496491.2019.1557805
AB  - The evolution of technology changed the external environment surrounding businesses creating a plethora of new opportunities and challenges. Particularly, social network platforms became attractive to companies due to their interactive nature as they increase consumers’ and brand opportunities for developing long-term relationships and engagement. In this sense, the main goal of this article is to understand whether appreciative listening can contribute to the improvement of consumer-brand engagement using these platforms. We develop two studies based on Starbuck’s facebook page whereby findings from study one are used as inputs to study two. Results demonstrate that appreciative listening can actually improve consumer-brand engagement.
ER  -