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Dos Santos, J. F., Bilro, R.G. & Loureiro, S. M. C. (2019). Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands. 2019 Global Fashion Management Conference at Paris.
J. F. Santos et al., "Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands", in 2019 Global Fashion Management Conf. at Paris, Paris, 2019
@misc{santos2019_1732201075852, author = "Dos Santos, J. F. and Bilro, R.G. and Loureiro, S. M. C.", title = "Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands", year = "2019", howpublished = "Ambos (impresso e digital)", url = "https://ciencia.iscte-iul.pt/publications/analysing-the-impact-of-massclusivity-campaigns-on-luxury-and-mass-market-fashion-brands/61006?lang=en" }
TY - CPAPER TI - Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands T2 - 2019 Global Fashion Management Conference at Paris AU - Dos Santos, J. F. AU - Bilro, R.G. AU - Loureiro, S. M. C. PY - 2019 CY - Paris UR - https://ciencia.iscte-iul.pt/publications/analysing-the-impact-of-massclusivity-campaigns-on-luxury-and-mass-market-fashion-brands/61006?lang=en ER -