Talk
Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands
Joana Fonseca dos Santos (Dos Santos, J. F.); Ricardo Godinho Bilro (Bilro, R.G.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
2019 Global Fashion Management Conference at Paris
Year (definitive publication)
2019
Language
English
Country
France
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Abstract
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Acknowledgements
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Keywords
massclusivity,brand love,online brand communities
Fields of Science and Technology Classification
  • Economics and Business - Social Sciences
Publication Identifiers
ci-pub-61006
cv-prod-id-809874
cv-prod-id-809874
Other Publication Details
Yes
Both (printed and digital)
Paris
Conference
International
Oral Presentation