Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Langaro, D., Salgueiro, M. F. & Rita, P. (2020). Users’ brand page participation: a new construct to measure participation on social networking sites . International Journal of Internet Marketing and Advertising. 14 (2), 135-151
Exportar Referência (IEEE) 
D. L. Souto et al.,  "Users’ brand page participation: a new construct to measure participation on social networking sites ", in Int. Journal of Internet Marketing and Advertising, vol. 14, no. 2, pp. 135-151, 2020
Exportar BibTeX 
@article{souto2020_1732396452392,
	author = "Langaro, D. and Salgueiro, M. F. and Rita, P.",
	title = "Users’ brand page participation: a new construct to measure participation on social networking sites ",
	journal = "International Journal of Internet Marketing and Advertising",
	year = "2020",
	volume = "14",
	number = "2",
	doi = "10.1504/IJIMA.2019.10022980",
	pages = "135-151",
	url = "https://www.inderscience.com/jhome.php?jcode=ijima"
}
Exportar RIS 
TY  - JOUR
TI  - Users’ brand page participation: a new construct to measure participation on social networking sites 
T2  - International Journal of Internet Marketing and Advertising
VL  - 14
IS  - 2
AU  - Langaro, D.
AU  - Salgueiro, M. F.
AU  - Rita, P.
PY  - 2020
SP  - 135-151
SN  - 1477-5212
DO  - 10.1504/IJIMA.2019.10022980
UR  - https://www.inderscience.com/jhome.php?jcode=ijima
AB  - The increasing development of brand presence on social networking sites (SNS) requires new practices for monitoring the results of brands’ efforts. The current research proposes that users’ exposure to brand-related content by means of participating on brand pages is a key measure to be monitored.  This proposition builds on previous studies which relate positive business consequences with users’ exposure to brand communications. Despite the relevance of capturing users’ participation on brand pages, so far very limited effort has been made to propose a construct for measuring it. Thus, three studies were implemented and a new construct was proposed and validated for internal consistency, unidimensionality and nomological validity. 
ER  -