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Santos, M. J. P. L. dos., Mota, M., Ferreiro, M. F., Ahmad, N., Ahmed, R. R., Santos, C. M....Silva, E. (2019). Assessing the sustainability of crowdfunding in social media and Google trends. In Kantola, J. I., and Nazir, S. (Ed.), Advances in human factors, business management and leadership. Avances in Intelligent Systems and Computing. (pp. 189-196). Washington D.C.: Springer, Cham.

M. J. Santos et al.,  "Assessing the sustainability of crowdfunding in social media and Google trends", in Advances in human factors, business management and leadership. Avances in Intelligent Systems and Computing, Kantola, J. I., and Nazir, S., Ed., Washington D.C., Springer, Cham, 2019, vol. 961, pp. 189-196

@inproceedings{santos2019_1734885591392,
	author = "Santos, M. J. P. L. dos. and Mota, M. and Ferreiro, M. F. and Ahmad, N. and Ahmed, R. R. and Santos, C. M. and Silva, E.",
	title = "Assessing the sustainability of crowdfunding in social media and Google trends",
	booktitle = "Advances in human factors, business management and leadership. Avances in Intelligent Systems and Computing",
	year = "2019",
	editor = "Kantola, J. I., and Nazir, S.",
	volume = "961",
	number = "",
	series = "",
	doi = "10.1007/978-3-030-20154-8_18",
	pages = "189-196",
	publisher = "Springer, Cham",
	address = "Washington D.C.",
	organization = "",
	url = "https://link.springer.com/book/10.1007/978-3-030-20154-8"
}

TY  - CPAPER
TI  - Assessing the sustainability of crowdfunding in social media and Google trends
T2  - Advances in human factors, business management and leadership. Avances in Intelligent Systems and Computing
VL  - 961
AU  - Santos, M. J. P. L. dos.
AU  - Mota, M.
AU  - Ferreiro, M. F.
AU  - Ahmad, N.
AU  - Ahmed, R. R.
AU  - Santos, C. M.
AU  - Silva, E.
PY  - 2019
SP  - 189-196
DO  - 10.1007/978-3-030-20154-8_18
CY  - Washington D.C.
UR  - https://link.springer.com/book/10.1007/978-3-030-20154-8
AB  - This paper aims to assess the degree to which sustainability, namely, economic, social, environmental and institutional dimensions are integrated within the public discourse on crowdfunding in social media and in Google Trends. The utilizing Social Media Analytics and Google Trends search queries, respectively, we track discussions on crowdfunding in user-generated content published in social media and analyse the Google Trends queries. Quantitative methodology, namely, multivariate analysis and econometric models was used, in order nowcast the insights about the importance of the sustainability dimensions in the crowdfunding. The results show an interesting trend of increasing popularity search terms in sustainability dimensions as a proxi of marketing strategies to involve the participants in the crowdfunding projects.
ER  -