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Jalali, M. & Briley, D. (2012). Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level. In Rita, P; Dionísio, P; Marques, S.; Pereira, H. and Silva, R. (Ed.), Proceedings of the 41st EMAC (European Marketing Academy) Conference. (pp. 0-0).: EMAC.
M. S. Jalali and D. Briley, "Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level", in Proc. of the 41st EMAC (European Marketing Academy) Conf., Rita, P; Dionísio, P; Marques, S.; Pereira, H. and Silva, R., Ed., EMAC, 2012, pp. 0-0
@inproceedings{jalali2012_1765613725232,
author = "Jalali, M. and Briley, D.",
title = "Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level",
booktitle = "Proceedings of the 41st EMAC (European Marketing Academy) Conference",
year = "2012",
editor = "Rita, P; Dionísio, P; Marques, S.; Pereira, H. and Silva, R.",
pages = "0-0",
publisher = "EMAC",
address = "",
organization = "",
url = ""
}
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