Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach . In Proceedings of the 48th EMAC Conference. Hamburg: EMAC.
Exportar Referência (IEEE) 
F. D. Pinto et al.,  "Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach ", in Proc. of the 48th EMAC Conf., Hamburg, EMAC, 2019
Exportar BibTeX 
@inproceedings{pinto2019_1713929017305,
	author = "Rosado-Pinto, F. and Loureiro, S. M. C. and Bilro, R.G.",
	title = "Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach ",
	booktitle = "Proceedings of the 48th EMAC Conference",
	year = "2019",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "EMAC",
	address = "Hamburg",
	organization = "University of Hamburg Marketing GmbH",
	url = "http://emac2019.emac-online.org/www.emac-2019.org/index.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach 
T2  - Proceedings of the 48th EMAC Conference
AU  - Rosado-Pinto, F.
AU  - Loureiro, S. M. C.
AU  - Bilro, R.G.
PY  - 2019
CY  - Hamburg
UR  - http://emac2019.emac-online.org/www.emac-2019.org/index.html
AB  - The aim of this study is to analyze the dimensions of customer engagement, brand authenticity and other related constructs (need for uniqueness and brand love) in customers’ online reviews through text-mining and sentiment analysis trends. This study focuses on Yelp.com comments and use a random sample of 3,877 reviews of restaurants, in ten cities in the USA. A customer engagement and authenticity dictionaries are created, based on previously validated scales and extended using WordNet 2.1. Findings reveal that cognitive processing is the strongest dimension of consumer engagement. Results further indicate that brand love presents lower polarity value compared to brand authenticity, which means that consumer tend to value more the perception of authenticity than the love relationship with the brand to become more engaged.
ER  -