Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Pinto, F. R. & Loureiro, S. M. C. (2019). Customer engagement: Growing relevance in marketing research. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1788-1790). Thessaloniki, Greece: EuroMed Press.
Exportar Referência (IEEE) 
F. D. Pinto and S. M. Loureiro,  "Customer engagement: Growing relevance in marketing research", in 12th Annu. Conf. of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment, Vrontis, D., Weber, Y. and Tsoukatos, E., Ed., Thessaloniki, Greece, EuroMed Press, 2019, pp. 1788-1790
Exportar BibTeX 
@inproceedings{pinto2019_1713986549340,
	author = "Pinto, F. R. and Loureiro, S. M. C.",
	title = "Customer engagement: Growing relevance in marketing research",
	booktitle = "12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment",
	year = "2019",
	editor = "Vrontis, D., Weber, Y. and Tsoukatos, E.",
	volume = "",
	number = "",
	series = "",
	pages = "1788-1790",
	publisher = "EuroMed Press",
	address = "Thessaloniki, Greece",
	organization = "EuroMed",
	url = "https://euromed2019.com/"
}
Exportar RIS 
TY  - CPAPER
TI  - Customer engagement: Growing relevance in marketing research
T2  - 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment
AU  - Pinto, F. R.
AU  - Loureiro, S. M. C.
PY  - 2019
SP  - 1788-1790
SN  - 2547-8516
CY  - Thessaloniki, Greece
UR  - https://euromed2019.com/
AB  - Within marketing research, the number of studies about customer engagement has been growing, emerging mainly after 2005 (Brodie et al., 2011), which reflects the increasing interest of researchers on the topic. The purpose of this study is to provide a systematic literature review to answer to the research question: “What marketing research has been conducted on customer engagement until now and what could be future avenues for research?”
ER  -