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Palhais, R., Caetano, I., Dias, Á. & Pereira, R. (2020). Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach. PASOS Revista de Turismo y Patrimonio Cultural. 18 (2), 235-252
R. Palhais et al., "Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach", in PASOS Revista de Turismo y Patrimonio Cultural, vol. 18, no. 2, pp. 235-252, 2020
@article{palhais2020_1765610859192,
author = "Palhais, R. and Caetano, I. and Dias, Á. and Pereira, R.",
title = "Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach",
journal = "PASOS Revista de Turismo y Patrimonio Cultural",
year = "2020",
volume = "18",
number = "2",
doi = "10.25145/j.pasos.2020.18.016",
pages = "235-252",
url = "http://ojsull.webs.ull.es/ojs/index.php/Revista"
}
TY - JOUR TI - Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach T2 - PASOS Revista de Turismo y Patrimonio Cultural VL - 18 IS - 2 AU - Palhais, R. AU - Caetano, I. AU - Dias, Á. AU - Pereira, R. PY - 2020 SP - 235-252 SN - 1695-7121 DO - 10.25145/j.pasos.2020.18.016 UR - http://ojsull.webs.ull.es/ojs/index.php/Revista AB - This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential. ER -
Português