Português
Ciência_Iscte
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Publication Detailed Description
Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach
Journal Title
PASOS Revista de Turismo y Patrimonio Cultural
Year (definitive publication)
2020
Language
English
Country
Spain
More Information
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Alternative Titles
(Spanish/Castilian) Redes de innovación sobre patrimonio aeronáutico portugués. Un enfoque de marketing de destino colaborativo
Abstract
This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential.
Acknowledgements
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Keywords
Innovation networks,Aeronautical heritage,Aeronautical tourism,Collaborative destination marketing
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
