Artigo em revista científica
Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach
Raquel Palhais (Palhais, R.); Isabel Caetano (Caetano, I.); Álvaro Dias (Dias, Á.); Renato Pereira (Pereira, R.);
Título Revista
PASOS Revista de Turismo y Patrimonio Cultural
Ano
2020
Língua
Inglês
País
Espanha
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Títulos Alternativos

(Espanhol/Castelhano) Redes de innovación sobre patrimonio aeronáutico portugués. Un enfoque de marketing de destino colaborativo

Abstract/Resumo
This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential.
Agradecimentos/Acknowledgements
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Palavras-chave
Innovation networks,Aeronautical heritage,Aeronautical tourism,Collaborative destination marketing
  • Economia e Gestão - Ciências Sociais