Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Langaro, D., Hackenberger, C. & Loureiro, S. M. C. (2019). Storymaking: an investigation on the process of co-created brand storytelling in the sporting goods industry. In 2019 Global Fashion Management Conference at Paris Proceedings. (pp. 812-818). Paris: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE) 
D. L. Souto et al.,  "Storymaking: an investigation on the process of co-created brand storytelling in the sporting goods industry", in 2019 Global Fashion Management Conf. at Paris Proc., Paris, Global Alliance of Marketing and Management Associations, 2019, pp. 812-818
Exportar BibTeX 
@inproceedings{souto2019_1732207130890,
	author = "Langaro, D. and Hackenberger, C. and Loureiro, S. M. C.",
	title = "Storymaking: an investigation on the process of co-created brand storytelling in the sporting goods industry",
	booktitle = "2019 Global Fashion Management Conference at Paris Proceedings",
	year = "2019",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GFMC2019.08.04",
	pages = "812-818",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Paris",
	organization = "GAMMA",
	url = "http://gfmcproceedings.net/html/sub3_01.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Storymaking: an investigation on the process of co-created brand storytelling in the sporting goods industry
T2  - 2019 Global Fashion Management Conference at Paris Proceedings
AU  - Langaro, D.
AU  - Hackenberger, C.
AU  - Loureiro, S. M. C.
PY  - 2019
SP  - 812-818
SN  - 2288-825X
DO  - 10.15444/GFMC2019.08.04
CY  - Paris
UR  - http://gfmcproceedings.net/html/sub3_01.html
AB  - Brand storymaking is the new, evolving buzzword in marketing and branding practice. The current study explores the evolving concept of brand storymaking as a highly relevant future branding and communications tool for the sporting goods industry (SGI). In response to increasing consumer involvement, the term of brand storymaking refers to brand storytelling in the context of co-creation. In recent years, brand storytelling has become an important content creative strategy in communications (Woodside, 2010; Lundqvist et al., 2013; Singh & Sonnenburg, 2012), with brands being promoted by means of stories which are created and distributed by marketers, in a one-to-many traditional approach (e.g. advertising campaigns).
ER  -