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Export Reference (APA) 
Sousa, G. C. de., Costa, R. J. L. da., Pereira, L. & Jerónimo, C. (2019). Digital transformation strategies: Conversational commerce. In Chavarría Ortiz, C., and García Parejo, A. (Ed.), XXIX Jornadas Hispano-Lusas de Gestión Científica - Emprendimiento, estrategia y conocimiento. (pp. 189). Osuna: Escuela Universitaria de Osuna Universidad de Sevilla.
Export Reference (IEEE) 
H. Sousa et al.,  "Digital transformation strategies: Conversational commerce", in XXIX Jornadas Hispano-Lusas de Gestión Científica - Emprendimiento, estrategia y conocimiento, Chavarría Ortiz, C., and García Parejo, A., Ed., Osuna, Escuela Universitaria de Osuna Universidad de Sevilla, 2019, pp. 189
Export BibTeX 
@inproceedings{sousa2019_1775266501746,
	author = "Sousa, G. C. de. and Costa, R. J. L. da. and Pereira, L. and Jerónimo, C.",
	title = "Digital transformation strategies: Conversational commerce",
	booktitle = "XXIX Jornadas Hispano-Lusas de Gestión Científica - Emprendimiento, estrategia y conocimiento",
	year = "2019",
	editor = "Chavarría Ortiz, C., and García Parejo, A.",
	volume = "",
	number = "",
	series = "",
	pages = "189",
	publisher = "Escuela Universitaria de Osuna Universidad de Sevilla",
	address = "Osuna",
	organization = "Escuela Universitaria de Osuna Universidad de Sevilla",
	url = "https://hispanolusas.euosuna.org/index.php/pt/"
}
Export RIS 
TY  - CPAPER
TI  - Digital transformation strategies: Conversational commerce
T2  - XXIX Jornadas Hispano-Lusas de Gestión Científica - Emprendimiento, estrategia y conocimiento
AU  - Sousa, G. C. de.
AU  - Costa, R. J. L. da.
AU  - Pereira, L.
AU  - Jerónimo, C.
PY  - 2019
SP  - 189
CY  - Osuna
UR  - https://hispanolusas.euosuna.org/index.php/pt/
AB  - With the evolution of technology and the consequent proliferation of the use of the internet for
online shopping, and allied to the strong globalization of global commerce, which has online
commerce as the highest exponent, it is increasingly difficult for companies to gain a
competitive advantage over its competitors, making it fundamental to place consumer
satisfaction at the heart of its business. This research intends to analyze how the use of natural
language interfaces, together with a system of intelligent recommendation, that is to say, the
concept developed by Chris Messina (2015), Conversational Commerce, could be a
differentiating factor in the relationship of companies with its consumers, allowing not only to
gain a competitive advantage, but to influence company reputation improving the brand image.
This research and its results demonstrate that the use of these conversational interfaces,
supported by natural language, increases trust and consumer satisfaction, making the purchasing
process more fluid, flexible, convenient and fast, thus gaining a market advantage over its
competitors.
ER  -