Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Ramos, R., Rita, P. & Moro, S. (2021). Is this the beginning of the end for retail websites? A professional perspective. International Journal of Internet Marketing and Advertising. 15 (3), 260-280
Exportar Referência (IEEE)
R. F. Ramos et al.,  "Is this the beginning of the end for retail websites? A professional perspective", in Int. Journal of Internet Marketing and Advertising, vol. 15, no. 3, pp. 260-280, 2021
Exportar BibTeX
@article{ramos2021_1708693529421,
	author = "Ramos, R. and Rita, P. and Moro, S.",
	title = "Is this the beginning of the end for retail websites? A professional perspective",
	journal = "International Journal of Internet Marketing and Advertising",
	year = "2021",
	volume = "15",
	number = "3",
	doi = "10.1504/IJIMA.2021.115422",
	pages = "260-280",
	url = "https://www.inderscience.com/jhome.php?jcode=ijima"
}
Exportar RIS
TY  - JOUR
TI  - Is this the beginning of the end for retail websites? A professional perspective
T2  - International Journal of Internet Marketing and Advertising
VL  - 15
IS  - 3
AU  - Ramos, R.
AU  - Rita, P.
AU  - Moro, S.
PY  - 2021
SP  - 260-280
SN  - 1477-5212
DO  - 10.1504/IJIMA.2021.115422
UR  - https://www.inderscience.com/jhome.php?jcode=ijima
AB  - This paper expects to understand professionals opinion concerning the impact of the increasing use of Social Media (SM) and commercial Mobile Applications (MA) instead of retail websites in their online strategy. Unstructured interviews with Internet professionals were applied on the LinkedIn professional SM platform, and one hundred and twenty-seven professionals provided their perspective. Data were analyzed using a Text Mining approach, and the outcome revealed professionals resistance to set SM in the center of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.
ER  -