Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bilro, R.G. & Loureiro, S. M. C. (2020). Exploring consumer-brand engagement in online environments designed for tourism. In Łukasz Burkiewicz, Agnieszka Knap-Stefaniuk (Ed.), Management Tourism Culture: Studies and reflections on tourism management. (pp. 247-264). Kraków: Ignatianum University Press.
Exportar Referência (IEEE) 
R. J. Bilro and S. M. Loureiro,  "Exploring consumer-brand engagement in online environments designed for tourism", in Management Tourism Culture: Studies and reflections on tourism management, Łukasz Burkiewicz, Agnieszka Knap-Stefaniuk, Ed., Kraków, Ignatianum University Press, 2020, pp. 247-264
Exportar BibTeX 
@incollection{bilro2020_1732206084379,
	author = "Bilro, R.G. and Loureiro, S. M. C.",
	title = "Exploring consumer-brand engagement in online environments designed for tourism",
	chapter = "",
	booktitle = "Management Tourism Culture: Studies and reflections on tourism management",
	year = "2020",
	volume = "",
	series = "",
	edition = "",
	pages = "247-247",
	publisher = "Ignatianum University Press",
	address = "Kraków",
	url = "https://wydawnictwo.ignatianum.edu.pl/sites/wydawnictwo/files/publikacje_pdf/management_excerpt.pdf"
}
Exportar RIS 
TY  - CHAP
TI  - Exploring consumer-brand engagement in online environments designed for tourism
T2  - Management Tourism Culture: Studies and reflections on tourism management
AU  - Bilro, R.G.
AU  - Loureiro, S. M. C.
PY  - 2020
SP  - 247-264
CY  - Kraków
UR  - https://wydawnictwo.ignatianum.edu.pl/sites/wydawnictwo/files/publikacje_pdf/management_excerpt.pdf
AB  - The purpose of this study is to present the role of consumer-brand engagement in the online environment designed for tourism. We explore the consumerbrand engagement construct, in relation to consumers as the engagement subjects and brands (i.e. brands/companies) as the engagement objects. This study starts with an
extensive and comprehensive literature review, followed by a qualitative study applying focus group techniques to two distinct panels. As a result, we intend to provide a comprehensive understanding of consumer-brand engagement in the online tourism environment. Our aim is to contribute to advancing the theoretical knowledge of this
subject and to provide useful insights that can be used by practitioners, particularly those working in the area of touristic brands, who use interactive platforms to create consumer-brand relationships.
ER  -