Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). How brand authenticity and consumer brand engagement can be expressed in reviews: a text mining approach. Journal of Promotion Management. 26 (4), 457-480
Exportar Referência (IEEE) 
F. D. Pinto et al.,  "How brand authenticity and consumer brand engagement can be expressed in reviews: a text mining approach", in Journal of Promotion Management, vol. 26, no. 4, pp. 457-480, 2020
Exportar BibTeX 
@article{pinto2020_1714842096418,
	author = "Rosado-Pinto, F. and Loureiro, S. M. C. and Bilro, R.G.",
	title = "How brand authenticity and consumer brand engagement can be expressed in reviews: a text mining approach",
	journal = "Journal of Promotion Management",
	year = "2020",
	volume = "26",
	number = "4",
	doi = "10.1080/10496491.2020.1719955",
	pages = "457-480",
	url = "https://www.tandfonline.com/doi/abs/10.1080/10496491.2020.1719955?journalCode=wjpm20"
}
Exportar RIS 
TY  - JOUR
TI  - How brand authenticity and consumer brand engagement can be expressed in reviews: a text mining approach
T2  - Journal of Promotion Management
VL  - 26
IS  - 4
AU  - Rosado-Pinto, F.
AU  - Loureiro, S. M. C.
AU  - Bilro, R.G.
PY  - 2020
SP  - 457-480
SN  - 1049-6491
DO  - 10.1080/10496491.2020.1719955
UR  - https://www.tandfonline.com/doi/abs/10.1080/10496491.2020.1719955?journalCode=wjpm20
AB  - The current study aims to explore brand authenticity (and related constructs such as the need for uniqueness and brand love) and consumer brand engagement in consumers’ sentiments towards restaurants on online reviews. This research uses a text mining technique, applying sentiment analysis to the reviews. The data is retrieved from Yelp.com, and uses a randomly selected sample of 3,877 reviews of restaurants, from seven cities in the USA. For the purpose, this paper proposes a specifically created brand authenticity and a consumer brand engagement dictionary, based on previously validated scales which contribute to perform a more multi-faceted analysis. This paper contributes to the marketing research by unfolding a high level of consumer-brand engagement and brand authenticity in online reviews, revealing that positive sentimental attachment toward a focal object in reviews is an essential source of information.
ER  -