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Moutinho, L., Dionísio, P. & Leal, C. (2007). Surf tribal behaviour: a sports marketing application. Marketing Intelligence & Planning. 25 (7), 668-690
L. Moutinho et al., "Surf tribal behaviour: a sports marketing application", in Marketing Intelligence & Planning, vol. 25, no. 7, pp. 668-690, 2007
@article{moutinho2007_1764913140096,
author = "Moutinho, L. and Dionísio, P. and Leal, C.",
title = "Surf tribal behaviour: a sports marketing application",
journal = "Marketing Intelligence & Planning",
year = "2007",
volume = "25",
number = "7",
doi = "10.1108/02634500710834160",
pages = "668-690"
}
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