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Escadas, M., Jalali, M. & Farhangmehr, M. (2020). What goes around comes around: The integrated role of emotions on consumer ethical decision‐making . Journal of Consumer Behaviour. 19 (5), 409-422
M. E. Escadas et al., "What goes around comes around: The integrated role of emotions on consumer ethical decision‐making ", in Journal of Consumer Behaviour, vol. 19, no. 5, pp. 409-422, 2020
@article{escadas2020_1734883433055, author = "Escadas, M. and Jalali, M. and Farhangmehr, M.", title = "What goes around comes around: The integrated role of emotions on consumer ethical decision‐making ", journal = "Journal of Consumer Behaviour", year = "2020", volume = "19", number = "5", doi = "10.1002/cb.1847", pages = "409-422", url = "https://onlinelibrary.wiley.com/doi/10.1002/cb.1847" }
TY - JOUR TI - What goes around comes around: The integrated role of emotions on consumer ethical decision‐making T2 - Journal of Consumer Behaviour VL - 19 IS - 5 AU - Escadas, M. AU - Jalali, M. AU - Farhangmehr, M. PY - 2020 SP - 409-422 SN - 1472-0817 DO - 10.1002/cb.1847 UR - https://onlinelibrary.wiley.com/doi/10.1002/cb.1847 AB - The current study aims to further our understanding of the integrated role of emotions on consumer decision-making involving ethical issues, by considering the influence of both positive and negative emotions on ethical decision-making process. It considers not only the emotions experienced prior to ethical decision-making (pre-decision emotions) but also those resulting from the course of action chosen (post-decision emotions). Scenarios are used, and the results of the structural modelling analyses support the proposed relationships between current emotions, consumers' ethical decision-making, post-decision emotions and future ethical behavioural intentions. The data suggest the possible existence of a “virtuous ethical cycle”, whereby positive emotions lead to more ethical consumer decisions and behaviours; and these in turn lead to more positive (post-decision) emotions, which have a positive and significant effect on future ethical behavioural intentions. In addition, happiness emerges as exerting a pivotal role in predicting consumer ethical decisions. ER -