Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Salminen, J., Jung, S. - G., Kamel, A. M. S., Santos, J. M. & Jansen, B. J. (2022). Using artificially generated pictures in customer-facing systems: An evaluation study with data-driven personas. Behaviour and Information Technology. 41 (5), 905-921
Exportar Referência (IEEE) 
J. Salminen et al.,  "Using artificially generated pictures in customer-facing systems: An evaluation study with data-driven personas", in Behaviour and Information Technology, vol. 41, no. 5, pp. 905-921, 2022
Exportar BibTeX 
@article{salminen2022_1731983373018,
	author = "Salminen, J. and Jung, S. - G. and Kamel, A. M. S. and Santos, J. M. and Jansen, B. J.",
	title = "Using artificially generated pictures in customer-facing systems: An evaluation study with data-driven personas",
	journal = "Behaviour and Information Technology",
	year = "2022",
	volume = "41",
	number = "5",
	doi = "10.1080/0144929x.2020.1838610",
	pages = "905-921",
	url = "https://www.tandfonline.com/toc/tbit20/current"
}
Exportar RIS 
TY  - JOUR
TI  - Using artificially generated pictures in customer-facing systems: An evaluation study with data-driven personas
T2  - Behaviour and Information Technology
VL  - 41
IS  - 5
AU  - Salminen, J.
AU  - Jung, S. - G.
AU  - Kamel, A. M. S.
AU  - Santos, J. M.
AU  - Jansen, B. J.
PY  - 2022
SP  - 905-921
SN  - 0144-929X
DO  - 10.1080/0144929x.2020.1838610
UR  - https://www.tandfonline.com/toc/tbit20/current
AB  - We conduct two studies to evaluate the suitability of artificially generated facial pictures for use in a customer-facing system using data-driven personas. STUDY 1 investigates the quality of a sample of 1,000 artificially generated facial pictures. Obtaining 6,812 crowd judgments, we find that 90% of the images are rated medium quality or better. STUDY 2 examines the application of artificially generated facial pictures in data-driven personas using an experimental setting where the high-quality pictures are implemented in persona profiles. Based on 496 participants using 4 persona treatments (2 × 2 research design), findings of Bayesian analysis show that using the artificial pictures in persona profiles did not decrease the scores for Authenticity, Clarity, Empathy, and Willingness to Use of the data-driven personas.
ER  -