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Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). Tourist-hotel relationship: the role of customer experience and brand authenticity. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 639-644). Seul: Global Alliance of Marketing and Management Associations.
F. D. Pinto et al., "Tourist-hotel relationship: the role of customer experience and brand authenticity", in 2020 Global Marketing Conf. at Seoul Proc., Seul, Global Alliance of Marketing and Management Associations, 2020, vol. 2020, pp. 639-644
@inproceedings{pinto2020_1734957319633, author = "Rosado-Pinto, F. and Loureiro, S. M. C. and Bilro, R.G.", title = "Tourist-hotel relationship: the role of customer experience and brand authenticity", booktitle = "2020 Global Marketing Conference at Seoul Proceedings", year = "2020", editor = "", volume = "2020", number = "", series = "", doi = "10.15444/GMC2020.05.06.03", pages = "639-644", publisher = "Global Alliance of Marketing and Management Associations", address = "Seul", organization = "GAMMA", url = "http://gmcproceedings.net/html/sub3_01.html" }
TY - CPAPER TI - Tourist-hotel relationship: the role of customer experience and brand authenticity T2 - 2020 Global Marketing Conference at Seoul Proceedings VL - 2020 AU - Rosado-Pinto, F. AU - Loureiro, S. M. C. AU - Bilro, R.G. PY - 2020 SP - 639-644 SN - 1976-8699 DO - 10.15444/GMC2020.05.06.03 CY - Seul UR - http://gmcproceedings.net/html/sub3_01.html AB - The demand for authenticity has been growing in the contemporary world and in consumers´ lives (Fine, 2003; Grayson & Martinec, 2004). According to Grayson and Martinec (2014), the quest for authenticity has existed for many years. However, today it is reflected in the purchase of several market offerings. In a time of intense competition, it is difficult for companies to differentiate their products (goods or services) and authenticity can, indeed, act as an important element of differentiation (Gilmore & Pine, 2007). Despite the relevance of the term, research about authenticity has been very fragmented and different definitions can be found in the literature (Beverland & Farrelly, 2010; Grayson & Martinec, 2004). In any case, some level of agreement can be identified as authenticity is many times associated with being genuine, real and/or true (Beverland & Farrelly, 2010). When the concept is applied to objects like, for instance, brands, the notion of brand authenticity emerges (Fritz, Schoenmueller, & Bruhn, 2017). ER -