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Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). Tourist-hotel relationship: the role of customer experience and brand authenticity. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 639-644). Seul: Global Alliance of Marketing and Management Associations.

F. D. Pinto et al.,  "Tourist-hotel relationship: the role of customer experience and brand authenticity", in 2020 Global Marketing Conf. at Seoul Proc., Seul, Global Alliance of Marketing and Management Associations, 2020, vol. 2020, pp. 639-644

@inproceedings{pinto2020_1732206946628,
	author = "Rosado-Pinto, F. and Loureiro, S. M. C. and Bilro, R.G.",
	title = "Tourist-hotel relationship: the role of customer experience and brand authenticity",
	booktitle = "2020 Global Marketing Conference at Seoul Proceedings",
	year = "2020",
	editor = "",
	volume = "2020",
	number = "",
	series = "",
	doi = "10.15444/GMC2020.05.06.03",
	pages = "639-644",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seul",
	organization = "GAMMA",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}

TY  - CPAPER
TI  - Tourist-hotel relationship: the role of customer experience and brand authenticity
T2  - 2020 Global Marketing Conference at Seoul Proceedings
VL  - 2020
AU  - Rosado-Pinto, F.
AU  - Loureiro, S. M. C.
AU  - Bilro, R.G.
PY  - 2020
SP  - 639-644
SN  - 1976-8699
DO  - 10.15444/GMC2020.05.06.03
CY  - Seul
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - The demand for authenticity has been growing in the contemporary world and in
consumers´ lives (Fine, 2003; Grayson & Martinec, 2004). According to Grayson and
Martinec (2014), the quest for authenticity has existed for many years. However, today
it is reflected in the purchase of several market offerings. In a time of intense
competition, it is difficult for companies to differentiate their products (goods or
services) and authenticity can, indeed, act as an important element of differentiation
(Gilmore & Pine, 2007). Despite the relevance of the term, research about authenticity
has been very fragmented and different definitions can be found in the literature
(Beverland & Farrelly, 2010; Grayson & Martinec, 2004). In any case, some level of
agreement can be identified as authenticity is many times associated with being genuine,
real and/or true (Beverland & Farrelly, 2010). When the concept is applied to objects
like, for instance, brands, the notion of brand authenticity emerges (Fritz,
Schoenmueller, & Bruhn, 2017).
ER  -