Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Bilro, R. G., Loureiro, S. M. C., Guerreiro, J. & Raposo, D. (2020). How influencers and digital interaction can impact customer-brand relationship and engagement. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 465-467). Seul: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE)
R. J. Bilro et al.,  "How influencers and digital interaction can impact customer-brand relationship and engagement", in 2020 Global Marketing Conf. at Seoul Proc., Seul, Global Alliance of Marketing and Management Associations, 2020, vol. 2020, pp. 465-467
Exportar BibTeX
@inproceedings{bilro2020_1708694087451,
	author = "Bilro, R. G. and Loureiro, S. M. C. and Guerreiro, J. and Raposo, D.",
	title = "How influencers and digital interaction can impact customer-brand relationship and engagement",
	booktitle = "2020 Global Marketing Conference at Seoul Proceedings",
	year = "2020",
	editor = "",
	volume = "2020",
	number = "",
	series = "",
	doi = "10.15444/GMC2020.04.06.03",
	pages = "465-467",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seul",
	organization = "GAMMA",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Exportar RIS
TY  - CPAPER
TI  - How influencers and digital interaction can impact customer-brand relationship and engagement
T2  - 2020 Global Marketing Conference at Seoul Proceedings
VL  - 2020
AU  - Bilro, R. G.
AU  - Loureiro, S. M. C.
AU  - Guerreiro, J.
AU  - Raposo, D.
PY  - 2020
SP  - 465-467
SN  - 1976-8699
DO  - 10.15444/GMC2020.04.06.03
CY  - Seul
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - This research seeks to unveil how YouTube influencers and digital interaction can
contribute to the process of customer-brand relationship and engagement. Based on
in-depth interviews of female Youtubers devoted to the lifestyle categories, we aim to
comprehend the engagement factors that influencers should rely on to promote
engagement between their followers and the brands they advocate.

ER  -