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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Policarpo, P., Guerreiro, J., Loureiro, S. M. C. & Bilro, R. G. (2020). Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 480-484). Seul: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE)
P. Policarpo et al.,  "Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love", in 2020 Global Marketing Conf. at Seoul Proc., Seul, Global Alliance of Marketing and Management Associations, 2020, vol. 2020, pp. 480-484
Exportar BibTeX
@inproceedings{policarpo2020_1708693903458,
	author = "Policarpo, P. and Guerreiro, J. and Loureiro, S. M. C. and Bilro, R. G.",
	title = "Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love",
	booktitle = "2020 Global Marketing Conference at Seoul Proceedings",
	year = "2020",
	editor = "",
	volume = "2020",
	number = "",
	series = "",
	doi = "10.15444/GMC2020.04.06.02",
	pages = "480-484",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seul",
	organization = "",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Exportar RIS
TY  - CPAPER
TI  - Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love
T2  - 2020 Global Marketing Conference at Seoul Proceedings
VL  - 2020
AU  - Policarpo, P.
AU  - Guerreiro, J.
AU  - Loureiro, S. M. C.
AU  - Bilro, R. G.
PY  - 2020
SP  - 480-484
SN  - 1796-8699
DO  - 10.15444/GMC2020.04.06.02
CY  - Seul
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - New music artists have been emerging in recent years through new digital platforms and
streaming services. These platforms allow artists to build a community and interact with
members who share the same tastes and ideas. Hence, new artists find success through
their communities’ support and engagement. The current paper explores the everexpanding connection between digital media and music – allowing fans and/or consumers
to naturally build a sense of belonging to a community of a single artist and/or band
(Brodie et al., 2013). Brand communities are also a place where artists and fans can
develop a long-term relationship (Baldus et al., 2015) and in turn create valuable
personalised experiences together (Prahalad & Ramaswamy, 2004) that will result in
higher levels of engagement, or brand love (Carroll & Ahuvia, 2006; Vernuccio et al.,
2015).
ER  -