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Export Reference (APA) 
Cayolla, R. & Loureiro, S. M. C. (2020). Sacrifice for a brand: Three expert visions of the fans relationships towards a football club. In  2020 Global Marketing Conference at Seoul Proceedings. (pp. 1451-1452). Seoul: Global Alliance of Marketing and Management Associations.
Export Reference (IEEE) 
R. Cayolla and S. M. Loureiro,  "Sacrifice for a brand: Three expert visions of the fans relationships towards a football club", in  2020 Global Marketing Conf. at Seoul Proc., Seoul, Global Alliance of Marketing and Management Associations, 2020, pp. 1451-1452
Export BibTeX 
@inproceedings{cayolla2020_1764918711548,
	author = "Cayolla, R. and Loureiro, S. M. C.",
	title = "Sacrifice for a brand: Three expert visions of the fans relationships towards a football club",
	booktitle = " 2020 Global Marketing Conference at Seoul Proceedings",
	year = "2020",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GMC2020.11.03.11",
	pages = "1451-1452",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seoul",
	organization = "GAMMA",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Export RIS 
TY  - CPAPER
TI  - Sacrifice for a brand: Three expert visions of the fans relationships towards a football club
T2  -  2020 Global Marketing Conference at Seoul Proceedings
AU  - Cayolla, R.
AU  - Loureiro, S. M. C.
PY  - 2020
SP  - 1451-1452
SN  - 1976-8699
DO  - 10.15444/GMC2020.11.03.11
CY  - Seoul
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - This research was carried out with the aim of contributing to understanding of the
concept of sacrifice associated with marketing and the relationship between brand and
consumer. Fundamentally what we want to know is, in general, what leads someone
to make sacrifices for a brand. We seek a “deep understanding of the actors,
interactions, sentiments, and behaviors occurring for a specific process through time”
(Woodside, 2010, p. 6). The areas of philosophy, journalism and football analysis
were chosen because of the broad spectrum in society. There are two main objectives:
1st to search for a different perspective to understand the phenomenon; 2nd to have a
global idea about football and fans. This is another step towards understanding the
fans, the environment, the context and also the football phenomenon in a broader
perspective. 
ER  -