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Blanco, T. & Loureiro, S. M. C. (2020). Cool museum experience in the relationship with visitors. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 979-980). Seoul: Global Alliance of Marketing and Management Associations.

T. Blanco and S. M. Loureiro,  "Cool museum experience in the relationship with visitors", in 2020 Global Marketing Conf. at Seoul Proc., Seoul, Global Alliance of Marketing and Management Associations, 2020, pp. 979-980

@inproceedings{blanco2020_1732202038088,
	author = "Blanco, T. and Loureiro, S. M. C.",
	title = "Cool museum experience in the relationship with visitors",
	booktitle = "2020 Global Marketing Conference at Seoul Proceedings",
	year = "2020",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GMC2020.07.06.01",
	pages = "979-980",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seoul",
	organization = "GAMMA",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}

TY  - CPAPER
TI  - Cool museum experience in the relationship with visitors
T2  - 2020 Global Marketing Conference at Seoul Proceedings
AU  - Blanco, T.
AU  - Loureiro, S. M. C.
PY  - 2020
SP  - 979-980
SN  - 1976-8699
DO  - 10.15444/GMC2020.07.06.01
CY  - Seoul
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - Several researchers have studied the impact of atmospheric cues (Loureiro, 2019), of
perceived authenticity (Carù et al., 2017; Loureiro, 2019) and of satisfactory museum
experiences (Antón et al., 2018) in the willingness of museum visitors to revisit a
museum and/or recommend it to others. However, no study has yet assessed the effect
of visitors’ perceived museum coolness and the authentic pride they feel after a visit in
those revisit and recommendation intentions. 
ER  -