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Export Reference (APA) 
Cayolla, R., Loureiro, S. & Reis, J. L. (2019). Fournier (BRQ) versus Rusbult (IM): Is love really important in consumer-brand relationship?. In Rocha, Á., Reis, J. L., Peter, M. K., and Bogdanovic, Z. (Ed.), Marketing and Smart Technologies. Smart Innovation, Systems and Technologies. (pp. 341-349). Porto: Springer.
Export Reference (IEEE) 
R. Cayolla et al.,  "Fournier (BRQ) versus Rusbult (IM): Is love really important in consumer-brand relationship?", in Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, Rocha, Á., Reis, J. L., Peter, M. K., and Bogdanovic, Z., Ed., Porto, Springer, 2019, vol. 167, pp. 341-349
Export BibTeX 
@inproceedings{cayolla2019_1766516512433,
	author = "Cayolla, R. and Loureiro, S. and Reis, J. L.",
	title = "Fournier (BRQ) versus Rusbult (IM): Is love really important in consumer-brand relationship?",
	booktitle = "Marketing and Smart Technologies. Smart Innovation, Systems and Technologies",
	year = "2019",
	editor = "Rocha, Á., Reis, J. L., Peter, M. K., and Bogdanovic, Z.",
	volume = "167",
	number = "",
	series = "",
	doi = "10.1007/978-981-15-1564-4_32",
	pages = "341-349",
	publisher = "Springer",
	address = "Porto",
	organization = "",
	url = "https://link.springer.com/book/10.1007/978-981-15-1564-4"
}
Export RIS 
TY  - CPAPER
TI  - Fournier (BRQ) versus Rusbult (IM): Is love really important in consumer-brand relationship?
T2  - Marketing and Smart Technologies. Smart Innovation, Systems and Technologies
VL  - 167
AU  - Cayolla, R.
AU  - Loureiro, S.
AU  - Reis, J. L.
PY  - 2019
SP  - 341-349
SN  - 2190-3018
DO  - 10.1007/978-981-15-1564-4_32
CY  - Porto
UR  - https://link.springer.com/book/10.1007/978-981-15-1564-4
AB  - Assuming the meaning and value that brands have for consumers, this paper developed a structured viewpoint in the consumer-brand relationship. This paper explores the fact that there are deep investments by consumers in their relationships with brands. The objectives of the article are, first, to present the two main consumer-brand relationship models (Brand Relationship Quality—BRQ, Investment Model—IM) and, second, to challenge the importance of Love in the relationships established between consumers and brands.
ER  -