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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Alreesh, M., Loureiro, S. M. C. & Bilro, R. G. (2020). Firm performance through online engagement: The role of experience and customer inspiraton. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 1621-1624). Seul: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE) 
M. Alreesh et al.,  "Firm performance through online engagement: The role of experience and customer inspiraton", in 2020 Global Marketing Conf. at Seoul Proc., Seul, Global Alliance of Marketing and Management Associations, 2020, vol. 2020, pp. 1621-1624
Exportar BibTeX 
@inproceedings{alreesh2020_1734958584962,
	author = "Alreesh, M. and Loureiro, S. M. C. and Bilro, R. G.",
	title = "Firm performance through online engagement: The role of experience and customer inspiraton",
	booktitle = "2020 Global Marketing Conference at Seoul Proceedings",
	year = "2020",
	editor = "",
	volume = "2020",
	number = "",
	series = "",
	doi = "10.15444/GMC2020.11.05.27",
	pages = "1621-1624",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seul",
	organization = "GAMMA",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Firm performance through online engagement: The role of experience and customer inspiraton
T2  - 2020 Global Marketing Conference at Seoul Proceedings
VL  - 2020
AU  - Alreesh, M.
AU  - Loureiro, S. M. C.
AU  - Bilro, R. G.
PY  - 2020
SP  - 1621-1624
SN  - 1976-8699
DO  - 10.15444/GMC2020.11.05.27
CY  - Seul
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - This research aims to assess the current status of online trade relations between Kuwait and Portugal. To do so, we examine how firm managers from Portugal and Kuwait use online platforms to engage customers to enhance firm performance. A set of existing constructs was chosen (Online Experience, Customer Inspiration, Online Customer Engagement, Firm Performance, National Culture), which were included in a proposed model of structural equations, in order to assess the contribution of Online Experience and Customer inspiration to the current status of online trade relations (through Online Customer Engagement), and how these can be improved to the further development of e-commerce between the two countries
ER  -