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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Reis, E. & Marques, C. (2012). A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods. 41st Conference of the European Marketing Academy (EMAC 2012).
Export Reference (IEEE) 
E. D. Reis and C. M. Marques,  "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods", in 41st Conf. of the European Marketing Academy (EMAC 2012), Lisbon, 2012
Export BibTeX 
@misc{reis2012_1765603014408,
	author = "Reis, E. and Marques, C.",
	title = "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods",
	year = "2012",
	howpublished = "Digital",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods
T2  - 41st Conference of the European Marketing Academy (EMAC 2012)
AU  - Reis, E.
AU  - Marques, C.
PY  - 2012
CY  - Lisbon
ER  -