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Reis, E. & Marques, C. (2012). A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods. 41st Conference of the European Marketing Academy (EMAC 2012).
E. D. Reis and C. M. Marques, "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods", in 41st Conf. of the European Marketing Academy (EMAC 2012), Lisbon, 2012
@misc{reis2012_1716239065305, author = "Reis, E. and Marques, C.", title = "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods", year = "2012", howpublished = "Digital", url = "" }