Talk
A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods
Elizabeth Reis (Reis, E.); Catarina Marques (Marques, C.);
Event Title
41st Conference of the European Marketing Academy (EMAC 2012)
Year (definitive publication)
2012
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
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Associated Records

This talk is associated with the following record:

Publication Identifiers
ci-pub-8427
Other Publication Details
Yes
Digital
Lisbon
Conference
European
Oral Presentation