Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ferreira, Mónica Mendes, Pereira, H., Ashfaq, M. & Loureiro, S. M. C. (2023). Tourist-virtual assistant communication: the power of self-connection and prominence. Anatolia. 34 (4), 566-578
Exportar Referência (IEEE) 
M. M. Ferreira et al.,  "Tourist-virtual assistant communication: the power of self-connection and prominence", in Anatolia, vol. 34, no. 4, pp. 566-578, 2023
Exportar BibTeX 
@article{ferreira2023_1715118357354,
	author = "Ferreira, Mónica Mendes and Pereira, H. and Ashfaq, M. and Loureiro, S. M. C.",
	title = "Tourist-virtual assistant communication: the power of self-connection and prominence",
	journal = "Anatolia",
	year = "2023",
	volume = "34",
	number = "4",
	doi = "10.1080/13032917.2022.2096653",
	pages = "566-578",
	url = "https://www.tandfonline.com/journals/rana20"
}
Exportar RIS 
TY  - JOUR
TI  - Tourist-virtual assistant communication: the power of self-connection and prominence
T2  - Anatolia
VL  - 34
IS  - 4
AU  - Ferreira, Mónica Mendes
AU  - Pereira, H.
AU  - Ashfaq, M.
AU  - Loureiro, S. M. C.
PY  - 2023
SP  - 566-578
SN  - 1303-2917
DO  - 10.1080/13032917.2022.2096653
UR  - https://www.tandfonline.com/journals/rana20
AB  - This study analyses tourist-virtual assistant communication by demonstrating the effect of authenticity and attachment as drivers of engagement. A Qualtrics panel sample of 200 users of intelligent virtual assistants (IVA) for the purpose of tourism was recruited to fulfil a survey. Findings show that when users view their communication with IVA as authentic, they become engaged. Yet, the strength of the relationship between attachment and engagement tends to be higher than the relationship between authenticity and engagement. Prominence is more important in creating attachment than self-connection. Tourists who are closer to their IVA, thinking, feeling, and using it to interact with brands are also more related to the information and recommendations given by the IVA and establish a stronger interaction.
ER  -